Louis Vuitton LV Lovers Eau de Parfum (stylized as LVERS) is a radiant, uplifting green-woody aromatic fragrance launched in 2024. Born from a high-profile creative collaboration between Men's Creative Director Pharrell Williams and master perfumer Jacques Cavallier Belletrud, the fragrance is conceptualized as the metaphorical scent of "sunlight illuminating the skin." It serves as an olfactory tribute to the global LV Lovers community.